Managing Connected Accounts for Hyundai France with Stripe
Overview
Managing Stripe Connected Accounts
Hyundai Motor Co. partnered with Stripe and Square1 to develop a bespoke web portal that unified payment management across their French operations, directly addressing the complexities of managing diverse payment flows within a large-scale automotive business. Prior to this collaboration, Hyundai faced significant challenges in consolidating transaction data and maintaining visibility across multiple payment streams. By bringing together Stripe's robust payment infrastructure and Square1's technical expertise, the solution established a centralised platform capable of handling high transaction volumes while delivering real-time insights into payment activity, empowering Hyundai's finance and operations teams to make faster, more informed decisions.
Beyond resolving existing inefficiencies, the portal played a pivotal role in supporting the launch of Hyundai's new car service subscription model in France — a forward-thinking offering that demanded flexible, reliable, and scalable payment capabilities. The platform seamlessly integrated with Hyundai's dealer management processes, reducing administrative overhead and improving the overall experience for both internal teams and customers. This transformation not only optimised day-to-day financial operations but solidified Hyundai's reputation as an innovative and operationally excellent automotive leader in the French market.
Our Role
Stripe & Payment Integration
The Client
Meet Hyundai Motor Co. France
Hyundai Motor Co., the South Korean multinational automotive manufacturer, has established a strong and growing presence in France, offering an extensive range of cars, SUVs, and commercial vehicles to a highly competitive market. France represents one of the largest automotive markets in Europe, where consumer expectations and environmental regulations continue to evolve at pace. In recent years, there has been a marked shift towards environmentally friendly vehicles, with hybrid and electric models becoming increasingly popular among French consumers. In response, Hyundai has invested heavily in developing cutting-edge technologies and launching eco-friendly vehicles, such as the Kona Electric and the Nexo fuel cell vehicle, reinforcing its commitment to sustainability and its ability to meet the changing demands of the French market.
Building on this momentum, Hyundai Motor Co. has announced an exciting new initiative in France that is set to revolutionise the way customers purchase and maintain their used cars. The company has strategically partnered with Stripe, a globally recognised payment processor, and Square1, an award-winning digital agency, to bridge a number of existing systems and create a seamless, integrated experience. Together, this collaboration has provided Hyundai France with a centralised platform to efficiently manage their entire offering and dealer network, marking a significant step forward in the company's digital transformation journey across the region.
Challenge
Streamlining Complex Payment Flows
In 2022, Hyundai France launched three ambitious projects reflecting new opportunities for digital sales and modernising their operations in the region. Square1 was selected as the trusted digital partner to create a sophisticated web portal, enabling the Hyundai team to efficiently manage its various connected accounts while providing dedicated support for onboarding their extensive dealer network. Hyundai France required a straightforward yet powerful management system capable of catering to its diverse group of dealers and customers, while ensuring that all existing systems retained the necessary information required for seamless day-to-day operations. This is where Stripe Connect proved to be an invaluable component of the solution, providing the flexibility and functionality needed to tie everything together.
With a network of over 180 dealers operating throughout France, Hyundai faced considerable challenges stemming from complex payment flows involving multiple stakeholders and a variety of legacy software applications. The absence of a unified view of payments created significant inefficiencies, making it increasingly difficult for Hyundai to manage transactions effectively or make confident, data-driven decisions. The Square1 team recognised that an innovative and scalable solution was needed — one that would not only streamline payment processes and deliver real-time insights into transactions, but also support deposit payments for cards and provide the flexibility to accommodate new services as Hyundai's offering continued to grow and evolve.
Solution
Unified Payment Management
To overcome these challenges, Hyundai turned to Stripe Connect and Square1 to develop a comprehensive web portal for their French business, designed to unify the view of payments across multiple areas of their operations. Square1's team of expert software developers implemented this innovative system with a clear focus on improving efficiency, streamlining payment processes, and enabling Hyundai to effectively manage complex payment flows between customers and dealers. In addition to consolidating financial visibility, the solution incorporated Stripe's user-friendly Know Your Customer (KYC) tools, significantly simplifying the onboarding process for new dealers and ensuring ongoing regulatory compliance — a critical consideration given the scale and diversity of Hyundai's dealer network across France.
At the heart of the solution, Square1 integrated a sophisticated web application to monitor payments from all customers, built around three distinct user profiles tailored to the specific needs of each stakeholder. The first profile serves Hyundai headquarters as the platform administrator, the second is designated for individual dealership salespeople, and the third is assigned to legal managers overseeing multiple dealerships, granting them visibility across all relevant dealer transactions. These carefully designed profiles allow the Hyundai team to view transactions in real time and issue deposit payment links directly to end customers with ease. Furthermore, the headquarters administrator retains the ability to create new dealers and users at any time, ensuring a consistently smooth and scalable dealer management process as Hyundai's network continues to expand.
Result
Transforming Payment Management
In addition to unifying the view of payments, the payment management system developed in collaboration with Stripe and Square1 played a crucial role in supporting Hyundai's launch of an exciting new car service subscription model in France. By bringing together previously disparate systems under a single, consolidated platform, the solution provided Hyundai with the infrastructure needed to confidently introduce and scale this innovative offering. The tool delivered real-time insights into payment transactions, giving Hyundai's teams immediate visibility into subscription activity and making it significantly easier to manage the model efficiently, respond to emerging trends, and maintain a high standard of service for their growing customer base.
Beyond supporting the subscription launch, the payment management system empowered Hyundai to generate aggregated reporting and centralised management, providing a comprehensive and accurate overview of payment transactions across the entire business. This capability has proven to be an invaluable asset, enabling Hyundai's teams to closely monitor business performance, identify opportunities for improvement, and address customer queries with greater speed and confidence. By leveraging Square1's expertise and the power of Stripe's payment infrastructure, Hyundai has been able to meaningfully optimise both their payment and dealer management processes, further cementing their reputation as a forward-thinking and operationally excellent automotive leader in the French market.
